Market Research? Or just having lunch with a great friend?

I say both! Today, I’m visiting a friend in Wheaton, IL as we head to Chicago to pick up one of my kids from college (he’s graduating next week!). We’re in town, having lunch and I look around and see many small business that are thriving. Locally owned and operated restaurants, shops, boutiques – open with plenty of customer traffic. And I have to wonder what the difference is between this community of businesses and similar towns that have town centers that have been taken over by chain stores and restaurants.

I can make some assumptions -average income base, support from the local politicians, the attitude and preferences of the local planning and zoning officials. All those things go into creating a community. However, I do think the citizens and their understanding of how patronizing a small business can benefit their community plays a big part.  I’m fascinated and compelled by the #shoplocal movement. You’ll see more about that over on the LittleBox Blog eventually.But in the meantime, I’m going to sit back, relax and enjoy the company of my dear dear friend who I don’t see often enough. And I’ll try not to do “market research” while we are enjoying our time together!

thanks for showing me around Lovely downtown Wheaton, Amy!!

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